Trace Nigeria, Cabal Entertainment and Bolanle Austen-Peters Productions have initialed a multi-platform agreement to create new live entertainment experiences across live music, comedy, and variety entertainment specials, which will hold at the new Terrakulture Arena in Victoria Island Lagos.
The partnership will kick off with one live music event a month and one live comedy event a month with more announcements to be made.
The partnership launches on June 22, 2017 with the first edition set for a marque live music event. Trace Live’s first global edition will be held in Paris June 13. 2017, with Wyclef Jean performing songs from his upcoming album Carnival 3. It can streamed live on trace.tv/Live.
CEO Trace Naija Sam Onyemelukwe, Trace Naija had this to say, “Trace Live is a new experience and is about bringing live and intimate musical performances to the Lagos entertainment scene. It Is about one artist, one night, with a full live band and that artist telling intimate stories about their music and life. We just want to see our best artistes in a different way, not every time, just perform their latest hit song, then go. We are intent on delivering the best live experiences at the best live venue for music in Lagos and delivering to the world on our 10 Trace channels and new digital platforms.”
Obi Asika, Founder, Cabal Entertainment on the partnership said ” For me it’s a true pleasure that we were able to make this happen, I want to thank Bolanle Austen Peters for her friendship and her vision, in delivering this venue and others to come she is surely investing in the future. We are excited to partner with her and her team to create special live music, comedy and entertainment experiences from world class Nigerian talent on a world class stage.”
Bolanle Austen Peters, founder Terrakulture had this to say, “When we built Terrakulture Arena our initial focus was theatre but I am thrilled today to announce this wide ranging partnership with Cabal Entertainment & Trace which will enable us to deliver more entertainment events & programming at this venue. We are excited and look forward to kicking this off.“
Headlining singer of the maiden event Omawumi the singer also had something to say ” I am excited to share my new music with the world and especially in an incredible live venue such as the new Terrakulture Arena also honoured to be the first artist that will be performing on Trace Live.I am a long time member of the Terrakulture family so this is like a homecoming for me, I want to thank my team Cabal, my band & my incredible producer Cobhams Asuquo who worked with me to make this new album, please come and experience it with us.”